In 1999, Wim Ouboter founded Micro by inventing the first kickscooter ideal for urban mobility and was first to use the term “micro mobility”. The Micro Kickscooter became a huge success, selling millions of units already in its launch year and was copied countless times.
In 2013, Micro ventured into electric mobility, by launching their first E-Scooter. Since then, Micro has continuously evolved its electric product line up and collaborations with BMW, Mercedes and Peugeot have followed.
In 2015, Micro started developing the Microlino, led by Wim Ouboter’s two sons Merlin and Oliver. First thought of as a PR-gag for the Geneva Motorshow, the public interest was so great, that Micro decided to start series development. After many setbacks that included the acquisition of Micro’s former production partner by a third entity, Micro decided to completely redesign the Microlino and take the production under its own responsibility.
Micro is a Swiss family company 100% owned by the Ouboter family. The company has received numerous awards for its products and its leadership, among them the Best Design Award for the Microlino, FastCompany Most Innovative Companies Award, two nomination for the EY Entrepreneur of the Year Award, as well as Forbes 30under30.