Sonia Rief is vice president, Vehicle Connected Services & Program Management Office
for Nissan U.S. and Canada. She was appointed to this position in March 2019. In this
role, Rief is responsible for managing vehicle line profitability and leading Nissan’s
Connected Services organization. Overseeing the Connected Service organization
includes planning, delivery, marketing and operations for internal and external
Previously, Rief was director, Program Management Office at the Nissan Technical
Center North America (NTCNA) in Farmington Hills, Michigan, and was responsible for
vehicle line profit management of mid-size sedans, and compact and mid-size SUVs.
Rief joined Nissan in 2001, progressing through roles of increasing responsibility within
the Research and Development function, including a one-year assignment in Japan
supporting the Renault-Nissan Alliance.
Rief holds a bachelor’s degree in mechanical engineering from North Carolina State
University and a MBA from the University of Michigan. She was also named one of the
100 Leading Women in the North American Auto Industry by Automotive News in both
2015 and 2020.