Mike Reid is the Chief Business Officer at Embark, a self-driving truck company founded in 2016. In his role, Mike has grown Embark’s team and scaled operations as the company commercializes self-driving truck technology. During his time at Embark, the company has achieved a number of industry-first milestones, including the first autonomous coast-to-coast freight delivery in the US, and the establishment of the nation's first autonomous transfer hub network. Prior to Embark, Mike worked in various operations and partnerships roles in the tech industry. Mike studied management engineering from the University of Waterloo, and is an alumnus of the prestigious Next 36 program to identify and develop Canadian entrepreneurs.