Lynn Blake | Vice President, Mobility
PSA Group

Lynn Blake, Vice President, Mobility, PSA Group

Lynn Blake is Vice President of Mobility at PSA North America, Inc. Groupe PSA is the global automotive company which produces Peugeot, Citroen, DS, Opel and Vauxhall automobiles and the global mobility services brand Free2Move. In this role she is responsible for leading the strategic development of the Free2Move mobility brand and services within the North American market, including the oversight and execution of mobility operations in areas such as P&L management, strategic acquisitions, business case development and marketing communications. In April 2016, PSA announced the global Push to Pass plan of which re-entry into North America is a key element.

Prior to joining Groupe PSA in September 2017, Blake was the Director of Business Transformation at Nissan North America, where she led a team of project managers on initiatives to drive organizational change, competitive business practices and value creation.

Throughout her tenure at Nissan, Blake worked within various sales, marketing and communications roles, being responsible for brand strategy, model positioning, advertising and media. In turn, she was named Chief of Staff for Nissan’s Chairman of the Americas and managed all aspects of the Americas Management Committee office.

She worked in the Program Management office for Nissan’s partner Renault, directing the ‘Fluence’ Electric Vehicle team to secure profitability and market presence. She also led a 20 member cross-functional team to challenge line functions and develop proposals to improve employee morale and engagement throughout North America.

Blake’s experience spans more than 20 years in the automotive industry including OEM program/project management, governance, marketing and sales across global, regional and national markets, as well as dealership operations.

Blake completed the Strategic Marketing Management Program at Stanford University and holds a Master of Business Administration from Rutgers.

Appearances:



Day 1 @ 08:50

Keynote

last published: 31/Mar/20 16:15 GMT

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