Elizabeth Kao | Director Product Management for ADAS
Bosch

Elizabeth Kao is a dynamic and forward-thinking leader in the automotive industry, renowned for her expertise in automated driving and driver assistance systems. Her career at Bosch USA exemplifies her remarkable ability to shape the future of mobility. Currently serving as the Product Management Director for Automated Driving and Driver Assistance Systems at Bosch USA since July 2022, Elizabeth is at the forefront of innovation. In this role, she is responsible for developing and executing customer-led, future-proof product portfolio strategies. Her visionary leadership has been instrumental in bringing innovations and product strategies from ideation to customer demos. Elizabeth serves as the vital bridge between engineering and sales, leveraging customer insights, competitive intelligence, and innovative approaches to drive successful go-to-market strategies. Prior to her current role, Elizabeth made significant contributions as the Strategic Marketing and Business Development Manager at Bosch USA. Her visionary leadership extended to pioneering the ADAS software and services portfolio, where she crafted roadmaps, conducted user experience research, explored new business models, led big data visualization efforts, and strategically managed pricing and innovation. Her innovative mindset is reflected in her two patent applications. Elizabeth's strategic acumen shone brightly as she led the analysis of industry trends, competitive wargaming, product roadmaps, market surveys, customer use cases, unique selling propositions, volume forecasts, and new tech business cases. Her commitment to fostering innovation extended to enhancing new business development through the innovation process, mergers, acquisitions, partnerships, and industry relationships, including associations with MIT AVT and the Original Equipment Supplier Association advanced tech council. Elizabeth's role also involved directly engaging with customers at ride and drive events, technology showcases, and executive meetings, where she effectively conveyed Bosch's vision and capabilities. Elizabeth Kao's journey at Bosch USA reflects her passion for shaping the future of mobility through innovation and strategic thinking. Her commitment to customer-driven solutions and her ability to transform ideas into reality have made her a visionary leader in the field of automated driving and driver assistance systems.