Soranun Choochut | Founder, Chief Executive Officer, Chief Sustainability Officer
ETRAN (Thailand)

Obsessed with the elevated state of possibilities and always ahead of his time, Sorarun invades design and innovation boundaries to create future-ready mobility solutions today. Coalescing performance, safety, and sustainability, Soranun leads ETRAN to consistently offer the best mobility solution with a conviction to "Drive the Better World."

He is also a 2-time Reddot winner; the first is in 2012, receiving Reddot Best of the Best design award, and most recently, his electric motorcycle received Reddot's innovative product in 2020. Soranun is passionate about environmental sustainability, social inclusion, and humanity design.