Shafika Houcine is Head of Digital Experience at OSN and brings strong, data-driven journeys to the forefront of the company’s digitization objectives. Author of “MVNO strategies in Europe”, entrepreneur and journalist, she holds customers at the core of all campaigns and firmly believes in the power of data to guide online and offline experiences. Mother and daughter, she is also passionate about wellbeing and how technology can improve people’s lives. In her spare time, she plays the piano and teaches yoga.
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