Samantha is responsible for Guinness World Records’ global brand strategy, reputation and innovation, and she leads the company’s internal communications program. She also heads GWR’s creative consultancy, The Records Lab which works with top agencies and brands all over the world to develop creative campaigns with record-breaking at their heart.
Sam is an experienced keynote speaker and has delivered sessions at various prestigious industry events including Cannes Lions, Festival of Marketing, D&AD Festival, Festival of Media, the China International Advertising Festival and the World Economic Forum in Davos.
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