Rachel Bamaniya | Head of Digital Marketing
Olayan Food Division

Rachel Bamaniya, Head of Digital Marketing, Olayan Food Division

Appearances:



Marketing & Sales Show DAY 1 @ 15:00

Panel: Customer segmentation; not new but reaching new heights

-Micro-segmenting the perfect audience-Driving more engagement and customer retention, leading to lower ad costs and higher customer lifetime value-Actioning data in meaningful ways
last published: 21/Jun/21 09:45 GMT

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