A marketer in the FMCG industry for past 13 years working on various categories like Fabric Care, Baby Care, Fem Care, Hair Care and Male grooming during a 12 year career in Procter and Gamble Near East handling Egypt, Lebanon, Jordan, Iraq and Syria where I also enjoyed broadening assignments in Trade marketing and leading Media & Digital for the Near East Region. Currently the Regional Marketing Director for the Absorbents Category in Fine Hygienic located in Dubai and leading the MEA region (which includes 11 countries which Egypt, KSA, GCC, Levant and Morocco as key focus)
Strong understanding and expertise in digital marketing and big data analysis as a key to the future of marketing via practical experience as well as a certification from e-Cornell University in digital marketing.
Passionate about building organizations and coaching teams to perform at their peak and has won multiple awards for best coach. In addition to being a qualified trainer to multiple topics such as leadership, productivity, business analysis and presentation skills.
A firm believer in the need of continuous learning and accordingly obtained an MA degree in Economics with focus on game theory and competitiveness and is currently in process of obtaining an MSC degree in Psychology and Neuroscience from King’s college in the UK. As well as a certified nutritionist and wellness coach (certification on mindfulness & clinical hypnotherapy) which is a passion area to enable building a happy and productive organization. I also leverage these skills as a freelance coach to junior/mid-level employees.
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