Laura Chaibi, Head of Market Intelligence & Syndicate Digital Data, MBC
With over 20 years of digital media experience across marketing, research, media measurement and advertising effectiveness, Laura has helped numerous companies build up their digital capabilities and business transformation through commercial, consumer and market insights. Her passion has always been in understanding audiences, helping brands and evaluating communication and content effectiveness. From her pre 2000 Olympics days with Australia.com through to some of the biggest global media publishers in the world including AOL, BBC, Yahoo and MBC in the Middle East, Laura continues to bring light into the dark corners of understanding digitally delivered media, and advertising to audiences. Laura is an advisory board of Women in Research (WIRe) as well being an active I-COM member since its launch in 2005. She has been judging media and research awards for over 12 years with WARC, the IPA, Effies, MRS and IAB and has won over a dozen media and insights awards across her career. She is an active member of The Market Society in Dubai and also a Member of the Market Research Society. She is dedicated to helping young, up and coming talent become achievers of tomorrow.
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