Kunal Harisinghani | Head Of Marketing And Technology
Landmark Group

Kunal Harisinghani, Head Of Marketing And Technology, Landmark Group

Kunal is the Head of Marketing and Technology for Landmark Leisure. Having started his career with Landmark's flagship FEC brand Fun City a decade back, Kunal has played a crucial role to grow the business from 11 store operation in 2009 to 86 stores across Middle East and India. The journey has been transformative not only for the business but for Kunal as well. Having started out in marketing team, Kunal has successfully established a marketing and sales team that is responsible for all the brands under the umbrella Landmark Leisure. If you are a customer, you might not recognize Landmark Leisure, but you would surely recognize Fun City, Fun Ville, Fun Works, Fun Block, Tridom and Jumble; and this has been done intentionally so by Kunal and his team. The various brands cater to different target audiences across different malls and markets. Kunal over the years has also spearheaded the Digital Transformation journey for the brands and has successfully launched world's first completely integrated omnichannel experience for a FEC brand. In his current role, Kunal is growing the multiple indoor leisure brands across Middle East and India and is driving a change across the industry with setting new benchmarks in customer facing technology, marketing and product development. The unique role where Technology and Marketing are being fused together to create value is something that Kunal has leveraged to add value not just to the business but the indoor leisure industry at large.

Appearances:



Marketing & Sales Show day 1 @ 12:00

Deciding where automation should start in the customer journey

last published: 24/Jun/19 05:05 GMT

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