Guilherme is a User Experience Designer with more than 12 years in the IT field. He started working with UX back in Brazil, at HP, when he was part of the R&D team for Walmart digital products. In 2012, he moved to UAE and from there he has participated on very important projects, such as the 2nd generation of SmartGates for Dubai airports as well as the Digital transformation for Etisalat, which let Etisalat be the most valuable brand in 2017. Today, he focuses his time on Customer Experience, working with humans and machines to challenge the traditional and create meaningful experiences that help people's lives. Happy customers and growing business.
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