Sales Innovation & Strategy Stream

1 Ticket = 6 FREE To Attend Conferences

 

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre), Tuesday 26 November 2019

Ghassan Nawfal
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

HOST

BRAND BUILDING IN A DIGITAL AGE

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

ACCOUNT-BASED SALES

Vishal Badiani

The future of innovation and creativity

Ahmed Adel
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

Selling smarter and faster with Salesforce CRM

Khaled Adawi
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
10:40

Turning local account insight into action: how to obtain and understand data with technology

DATA & ANALYTICS

Mats Carrgard

Optimising the customer experience with data-driven insights

Chris Daly

Setting customer value management framework for deeper consumer understanding

Capitalising on your analytics platform to utilise actionable insights

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

DATA INFRASTURCTURE

Mustafa Ahmed
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

Capturing and analysing data to understand consumer needs

TECH FOR CMOS

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

SOCIAL SELLING

Christo Van Wyk
13:40

WORKSHOP: Tech for CMOs: everything that you should be aware of

In the Tech for CMOs Workshop, you’ll discover the top technologies that are expected to disrupt the marketing function over the next five years. Discover what technology to invest in, what to prioritise, and what is the correct tech for your business

Enquire now to sponsor
Daoud Abu Qasheh
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

Accelerating sales by embracing social selling

Panel discussion
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

PANEL: Targeting different generations from relevant advertising platforms

Tarek Barakat
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

Building stronger customer relationships with social media

Tarek Barakat, Marketing Director, Beside Group
Vesna Geleva
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

Turning your social feed into a visual storefront

Panel discussion
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

NEXT-GEN SALES STRATEGIES

BUILDING A MODERN, AGILE, MARKETING TEAM

Harvey Bennett
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

Engaging with your future buyers in 2020- millennials and Gen Z

Closing the digital marketing skills gap

Enquire now to speak
Iyad Mourtada
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

The art of negotiation: mastering the secret of strategic wins

George Smith

Measuring the performance of the team with analytical tools

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
16:00

End of track. Please move to one of the other conference rooms and join more discussion.

last published: 19/Nov/19 10:05

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre), Wednesday 27 November 2019

08:30

Networking breakfast hosted by the Marketing Society

CMO Lounge
Ghassan Nawfal
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

HOST

BRAVE LEADERSHIP (In partnership with The Marketing Society)

TALENT & PEOPLE

Mike Fairburn
09:00

Are you a brave marketer?

    are the three biggest issues that are currently frustrating marketers about the landscape in the Middle East? This candid session will see a group of CMOs talk about how they are changing perception in the workplace
  • Pushing boundaries
  • Tackling taboo subjects
  • Having the uncomfortable conversations
Roland Van Breukelen

Intelligent marketing in the moment: shifting your focus from channel centric to being customer centric

Nick Loumakis
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
10:00

Promoting sales and marketing collaboration with effective management platform

THE MOBILE GENERATION

Panel discussion
Muhammad Nabeel

How Gen Z will shape the future of outdoor advertising

Ajay Shukla
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

Choosing wisely which sales tech is right for your business: assessing cost, reliability and effectiveness

Hatem Sallam
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
12:30

Taking advantage of video for both educating and selling

ALIGNMENT OF MARKETING & SALES

AI & AUTOMATION

Ziad Rahhal
14:10

Driving better ROI through marketing & sales collaboration & integration

Panel discussion
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
14:10

INTERVIEW: Increasing sales representatives’ productivity with AI and automation

Danelle Ruth Palang

Rolling out ‘Account-based Everything’

Danelle Ruth Palang, Director Of Marketing And Communications, Dusit Hotels And Resorts
Sayad Ibrahimli
14:40

MASTERCLASS: Creativity; setting successful marketers apart

    has been ruling the roost for years and has made personalisation easy and effective, enabled informed decision-making based on concrete intelligence, clarified the customer journey, and led to a better understanding of ROI.But now that having a data strategy is a given, a keen focus on both data and creativity is what will help brand marketers standout among the competition.Here’s how to breath new creative life into your organisation:
  • Instill creativity
  • Test new ideas
  • Resurrecting the human touch
  • Teach marketers data science
  • Teach data scientists marketing
Faiyaz Chand
Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
14:40

Automating sales processes to create the perfect omnichannel customer journey

PRIORITISING CREATIVITY

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

SALES AND MARKETING ALIGNMENT

last published: 19/Nov/19 10:05

 

 

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Contact Tobi Martin now on +971 4 440 2564 or email tobi.martin@terrapinn.com

 

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GENERAL ENQUIRIES

Contact Prima Castelino now on +971 4 440 2535 or email prima.castelino@terrapinn.com

 

 

 

 

 

 

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