CONFERENCE THEATRE

1 Ticket = 6 FREE To Attend Conferences

 

 

Dubai, 26 - 27 November 2019

Schedule

Create your personal agenda –check the favourite icon

Nov 2608:57
Conference pass
Nov 2608:57
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HOST

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2608:57
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HOST

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2608:57
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HOST

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Host: Ghassan Nawfal, Commercial Director, Arabnet
Nov 2608:58
Conference pass

BRAND BUILDING IN A DIGITAL AGE

Keynotes
Nov 2608:58
Conference pass

AGE OF INFLUENCER MARKETING

B2C Marketing Theatre
Nov 2608:58
Conference pass

FUTURE MARTECH TRENDS

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2609:00
Conference pass

KEYNOTE PANEL: Brand purpose in the age of digital transformation

Keynotes
Nov 2609:00
Conference pass

PANEL: Shaping your future marketing strategy with user-generated content

B2C Marketing Theatre
Nov 2609:00
Conference pass

Utilising AR and VR in your marketing strategy

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2609:00
Conference pass

LEAD GENERATION MASTERCLASS: Closing the loop

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
    o know the tech on offer to close the lead-gen loop:
  • Conversion technologies
  • Lead tracking
  • Funnel marketing
  • Analytics tools
  • AutomationDiscover how to:
  • Convert leads into customers
  • Convert prospects into customersEnquire now to sponsor
Nov 2609:30
Conference pass

Injecting high-tech marketing into customer lifecycle for a more seamless CX: AI and blockchain

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2609:40
Conference pass

Leveraging social influencers for brand awareness

B2C Marketing Theatre
Nov 2609:48
Conference pass

ACCOUNT-BASED SALES

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2609:50
Conference pass

PANEL: Putting away sales scripts and templates: focus on personalisation

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2610:00
Conference pass

The future of innovation and creativity

Keynotes
Nov 2610:00
Conference pass

The future of outdoor advertising: how to use influencers in offline marketing campaigns

B2C Marketing Theatre
Reserved for platinumsponsor
Nov 2610:00
Conference pass

Creating human experiences in a digital world

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2610:20
Conference pass

Selling smarter and faster with Salesforce CRM

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2610:40
Conference pass

Turning local account insight into action: how to obtain and understand data with technology

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2610:58
Conference pass

DATA & ANALYTICS

Keynotes
Nov 2611:00
Conference pass
Nov 2611:00
Conference pass

PANEL: The power and perils of automation and AI

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2611:20
Conference pass

PANEL: Brand driven story-telling: investing in your brand narrative to drive engagement

B2C Marketing Theatre
Nov 2611:25
Conference pass

Why personas matter in effective customer journey mapping

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2611:30
Conference pass

Optimising the customer experience with data-driven insights

Keynotes
Nov 2611:40
Conference pass

Upgrading your email marketing by automating at scale

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2611:45
Conference pass

PANEL: Revitalising the post purchase journey: retention, retention, retention

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2612:00
Conference pass

Setting customer value management framework for deeper consumer understanding

Keynotes
Nov 2612:00
Conference pass

Deciding where automation should start in the customer journey

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2612:20
Conference pass

Capitalising on your analytics platform to utilise actionable insights

Keynotes
Nov 2612:20
Conference pass

Learning why mindset matters when choosing content-centric marketing platform

B2C Marketing Theatre
Nov 2612:20
Conference pass

Marketing Tech Convert, Retain, and Grow Your Mobile Users: Maximizing Customer Lifetime Value

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2612:20
Conference pass

Create your customer journey map with usage of digital marketing

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2612:28
Conference pass

DATA INFRASTURCTURE

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2612:30
Conference pass

PANEL: Unlocking the power of data to sell more efficiently

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2612:40
Conference pass

Strategies to supercharge your online video marketing success

B2C Marketing Theatre
Ihab Fikry, Chief Executive Officer, Almentor.net
Nov 2613:00
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Generating viral content that requires minimal spend

B2C Marketing Theatre
Nov 2613:00
Conference pass

Capturing and analysing data to understand consumer needs

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2613:38
Conference pass

TECH FOR CMOS

Keynotes
Nov 2613:38
Conference pass

LOYALTY

B2C Marketing Theatre
Nov 2613:38
Conference pass

TECH IN CONTENT MARKETING

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2613:38
Conference pass

SOCIAL SELLING

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2613:40
Conference pass

WORKSHOP: Tech for CMOs: everything that you should be aware of

Keynotes
In the Tech for CMOs Workshop, you’ll discover the top technologies that are expected to disrupt the marketing function over the next five years. Discover what technology to invest in, what to prioritise, and what is the correct tech for your business

Enquire now to sponsor
Nov 2613:40
Conference pass
Nov 2613:40
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Accelerating sales by embracing social selling

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Daoud Abu Qasheh, Vice President Sales, BLOOVO
Nov 2613:40
Conference pass

PANEL: Targeting different generations from relevant advertising platforms

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2614:00
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CASE STUDY: Turning your customers into brand advocates

B2C Marketing Theatre
Nov 2614:00
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Improving your content searchability

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2614:10
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Building stronger customer relationships with social media

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2614:10
Conference pass

Turning your social feed into a visual storefront

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2614:20
Conference pass

Creating a customer journey that leads to loyalty

B2C Marketing Theatre
Nov 2614:20
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PANEL: CMO v’s CIO: partner or risk demise

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2614:30
Conference pass

PANEL: Leveraging from word-of-mouth marketing: using brand advocates as part of your sales strategy

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2614:38
Conference pass

CMO v’s CIO: WHO’S RESPONSIBLE FOR DIGITAL TRANSFORMATION?

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2614:39
Conference pass

NEXT-GEN SALES STRATEGIES

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2614:40
Conference pass

Rewarding: how to stay thank you in loyalty programs with technology

B2C Marketing Theatre
Nov 2614:50
Conference pass

Bootcamp 1: Improving ROI on inbound marketing

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2614:58
Conference pass

BUILDING A MODERN, AGILE, MARKETING TEAM

Keynotes
Nov 2614:58
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PPC ADVERTISING

B2C Marketing Theatre
Nov 2614:58
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SOCIAL & CONTENT STRATEGY

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2615:00
Conference pass

WORKSHOP: PPC marketing: be more productive and relevant, for less money

B2C Marketing Theatre
    targeted traffic to your website with smart pay-per-click marketing. Learn how to set up campaigns with Google AdWords and Bing Ads, craft compelling ads, set realistic budgets, and evaluate ad performance.Covering:
  • PPC workflow
  • Keyword tools
  • PPC & SEO
  • PPC automation

    Enquire now to sponsor
Nov 2615:00
Conference pass

WORKSHOP: Unlocking your creative brain for great content ideas

B2C Marketing Theatre
Nov 2615:00
Conference pass

WORKSHOP: Crafting a B2B social and content plan

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
    digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on your customer while achieving your business objectives.Covering:
  • Why content strategy
  • Roles of social media platforms
  • Tone of voice
  • Posting frequency
  • Posting times
  • Scheduling & automation
  • Content pillars
  • Brand advocacy & community engagement
  • Important key performance indicators’
  • Performance review & assessing success
  • Live and real time content

    Enquire now to sponsor
Nov 2615:10
Conference pass

PANEL: Upskilling your workforce to keep pace with technological advancement

Keynotes
Nov 2615:10
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Engaging with your future buyers in 2020- millennials and Gen Z

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2615:20
Conference pass

Closing the digital marketing skills gap

Keynotes
Enquire now to speak
Nov 2615:20
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End of track. Please move to one of the other conference rooms and join more discussion.

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2615:40
Conference pass

The CMO as a data scientist: the new key to marketing ROI

Marketing Tech (located in the Marketing Tech/SME University Theatre)
Nov 2615:40
Conference pass

The art of negotiation: mastering the secret of strategic wins

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2615:50
Conference pass
Nov 2615:50
Conference pass

Bootcamp 2: Easy ways social media can rock your inbound marketing strategy

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2616:00
Conference pass

Measuring the performance of the team with analytical tools

Keynotes
Nov 2616:00
Conference pass

Choosing the best PPC platform for your business

B2C Marketing Theatre
Reserved for sponsor
Nov 2616:00
Conference pass

Defining and maintaining a unique brand voice on social platforms

B2C Marketing Theatre
Nov 2616:00
Conference pass

End of track. Please move to one of the other conference rooms and join more discussion.

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)

Create your personal agenda –check the favourite icon

Nov 2708:30
Conference pass

Networking breakfast hosted by the Marketing Society

Keynotes
CMO Lounge
Nov 2708:57
Conference pass
Nov 2708:57
Conference pass

HOST

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2708:57
Conference pass

HOST

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Host: Ghassan Nawfal, Commercial Director, Arabnet
Nov 2708:57
Conference pass

HOST

SME University (located in the Marketing Tech/SME University Theatre)
Nov 2708:58
Conference pass

MARKETING LIKE A FORTUNE 500 COMPANY, WITH A SME BUDGET

SME University (located in the Marketing Tech/SME University Theatre)
Nov 2709:00
Conference pass

Are you a brave marketer?

Keynotes
    are the three biggest issues that are currently frustrating marketers about the landscape in the Middle East? This candid session will see a group of CMOs talk about how they are changing perception in the workplace
  • Pushing boundaries
  • Tackling taboo subjects
  • Having the uncomfortable conversations
Nov 2709:00
Conference pass

FIRESIDE CHAT: Exploring different ways of obtaining data, and knowing how to turn it into ROI

SME University (located in the Marketing Tech/SME University Theatre)
Nov 2709:20
Conference pass

Powering your e-commerce marketing strategy with AI

SME University (located in the Marketing Tech/SME University Theatre)
Sara Walter Freitas, Head Of Multi Channel Marketing And E-Commerce, Gaia Healthcare DMCC
Nov 2709:20
Conference pass

Promoting your company as the employer of choice with employer branding

SME University (located in the Marketing Tech/SME University Theatre)
Nov 2709:40
Conference pass

Modernising your training program in the age of digital transformation

B2C Marketing Theatre
Nov 2709:50
Conference pass
Nov 2710:00
Conference pass

Intelligent marketing in the moment: shifting your focus from channel centric to being customer centric

Keynotes
Nov 2710:00
Conference pass

Injecting digital marketing into your customer journey for an interactive and engaging experience

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2710:00
Conference pass

Promoting sales and marketing collaboration with effective management platform

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2710:58
Conference pass

THE MOBILE GENERATION

Keynotes
Nov 2710:58
Conference pass

SOCIAL MEDIA

SME University (located in the Marketing Tech/SME University Theatre)
Nov 2711:00
Conference pass
Nov 2711:00
Conference pass

Bootcamp: User first approach in monetization

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
How to get the most out from a website monetization by working with Google products and managing AdBalance for greater loyalty.
Nov 2711:00
Conference pass
Nov 2711:30
Conference pass

Staying ahead of the personalisation game with AI, data and machine learning

B2C Marketing Theatre
Nov 2711:40
Conference pass

Designing formulas to create stand out social media content

SME University (located in the Marketing Tech/SME University Theatre)
Mae Eldeen, Head Of Digital - Joint Ventures, Chalhoub Group
Nov 2711:40
Conference pass

WORKSHOP: Amazon, Google, Apple, Facebook… using the ‘Gang of Four’ as marketing platforms

SME University (located in the Marketing Tech/SME University Theatre)
Enquire now to sponsor
Nov 2711:50
Conference pass

Improving conversion through customer journey personalisation

B2C Marketing Theatre
Nov 2712:00
Conference pass

How Gen Z will shape the future of outdoor advertising

Keynotes
Nov 2712:00
Conference pass

WORKSHOP: Unlocking your creative brain for great content ideas

SME University (located in the Marketing Tech/SME University Theatre)
Nov 2712:10
Conference pass
Nov 2712:10
Conference pass

Choosing wisely which sales tech is right for your business: assessing cost, reliability and effectiveness

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Ajay Shukla, Co-Founder And Chief Strategy Officer, Higher Education UAE
Nov 2712:30
Conference pass

Taking advantage of video for both educating and selling

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2713:10
Conference pass

Account-based Marketing 3.0: Introduction to Demand Unit Driven ABM

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
ABM 3.0 Demand Unit Centric ABM
Nov 2713:30
Conference pass

PANEL: B2B account-based marketing: what, when and how?

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2713:40
Conference pass

WORKSHOP: Building a positive brand reputation:

B2C Marketing Theatre
If your brand's reputation has been tarnished, even the slightest bit, you're at risk of losing current and potential customers. But, if your reputation remains intact, you have the possibility to earn lifelong customers and fans.But, before you can preserve your brand's reputation, you need to build one up.Discover the five steps to building a brand reputation:1. Create compelling, quality content2. Engage with influencers and the community3. Protect your brand4. Be your own brand5. Don’t neglect your offline reputation
Nov 2714:10
Conference pass

Driving better ROI through marketing & sales collaboration & integration

Keynotes
Nov 2714:10
Conference pass

INTERVIEW: Increasing sales representatives’ productivity with AI and automation

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2714:20
Conference pass
Nov 2714:20
Conference pass

Closing the gap between marketing and sales with account-based techniques: one team with one vision

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2714:40
Conference pass

MASTERCLASS: Creativity; setting successful marketers apart

Keynotes
    has been ruling the roost for years and has made personalisation easy and effective, enabled informed decision-making based on concrete intelligence, clarified the customer journey, and led to a better understanding of ROI.But now that having a data strategy is a given, a keen focus on both data and creativity is what will help brand marketers standout among the competition.Here’s how to breath new creative life into your organisation:
  • Instill creativity
  • Test new ideas
  • Resurrecting the human touch
  • Teach marketers data science
  • Teach data scientists marketing
Nov 2714:40
Conference pass

Monitoring and managing your brand with online reputation management (ORM) software

B2C Marketing Theatre
Nov 2714:40
Conference pass

Understanding the tech trends that are driving ABM

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
Reserved for sponsor
Nov 2714:40
Conference pass

Automating sales processes to create the perfect omnichannel customer journey

Sales Innovation & Strategy (located in the B2B Marketing/ Sales Innovation Theatre)
Nov 2715:00
Conference pass

WORKSHOP: Social advertising 101: Facebook, Messenger, Instagram and more

B2C Marketing Theatre
If you are nervous to spend money on ads because you don’t want to just give it away without a guarantee of making any sales, or you’ve only “boosted” posts and you aren’t really sure what you are getting for that, then join this 90 min crash-course on social media ads. This workshop will teach you how to extend your reach by taking advantage of Facebook ads, how to reduce effort and create only one ad that will be visible on Facebook, Instagram, Audience Network and Messenger on mobile and desktop.
Nov 2715:00
Conference pass

Bootcamp 1: Driving traffic to your website, AND converting it – tips from Google’s most awarded agency – Push MENA

B2B Marketing (located in the B2B Marketing/ Sales Innovation Theatre)
We all want to drive more traffic to our websites, but how can we do it without having to spend money? Join this bootcamp to unveil the tools and insider tricks to optimise your website so potential clients can find you faster.
Nov 2715:10
Conference pass

Building strong connection between customers and your brand for a long-lasting relationship

SME University (located in the Marketing Tech/SME University Theatre)
Nov 2715:40
Conference pass

Applying effective strategy in converging both departments for scalable growth

B2C Marketing Theatre
last published: 19/Nov/19 10:05 GMT

 

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Contact Rebecca Tyson now on +971 4 440 2521 or email rebecca.tyson@terrapinn.com

 

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Contact Tobi Martin now on +971 4 440 2564 or email tobi.martin@terrapinn.com

 

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Contact Prima Castelino now on +971 4 440 2535 or email prima.castelino@terrapinn.com

 

 

 

 

 

 

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