CMO Summit

1 Ticket = 6 FREE To Attend Conferences

 

CMO Summit, Tuesday 26 November 2019

BRAND BUILDING IN A DIGITAL AGE

CMO Summit
10:00

Building your brand through creative video

Reserved for platinum sponsor
10:20

Networking break and exhibition visit

DATA & ANALYTICS

Mats Carrgard
CMO Summit
11:30

Optimising the customer experience with data-driven insights

Chris Daly
CMO Summit
12:00

Setting customer value management framework for deeper consumer understanding

CMO Summit
12:20

Capitalising on your analytics platform to utilise actionable insights

12:40

Networking lunch and exhibition visit

TECH FOR CMOS

Christo Van Wyk
CMO Summit
13:40

WORKSHOP: Tech for CMOs: everything that you should be aware of

In the Tech for CMOs Workshop, you’ll discover the top technologies that are expected to disrupt the marketing function over the next five years. Discover what technology to invest in, what to prioritise, and what is the correct tech for your business

Enquire now to sponsor
Vishal Badiani
CMO Summit
14:40

The future of innovation and creativity

BUILDING A MODERN, AGILE, MARKETING TEAM

CMO Summit
15:20

Closing the digital marketing skills gap

Enquire now to speak
Mac Mcclelland
CMO Summit
15:40

Organising your team for maximum efficiency and success

George Smith
CMO Summit
16:00

Measuring the performance of the team with analytical tools

16:30

End of day one conference tracks / Networking parties in the Exhibition hall begin

18:00

Close of day one exhibition

last published: 10/Nov/19 09:35

CMO Summit, Wednesday 27 November 2019

CMO Summit
08:30

Networking breakfast hosted by the Marketing Society

CMO Lounge

BRAVE LEADERSHIP (In partnership with The Marketing Society)

Mike Fairburn
CMO Summit
09:00

Are you a brave marketer?

    are the three biggest issues that are currently frustrating marketers about the landscape in the Middle East? This candid session will see a group of CMOs talk about how they are changing perception in the workplace
  • Pushing boundaries
  • Tackling taboo subjects
  • Having the uncomfortable conversations
Roland Van Breukelen
CMO Summit
10:00

Intelligent marketing in the moment: shifting your focus from channel centric to being customer centric

10:20

Networking break and exhibition visit

THE MOBILE GENERATION

Muhammad Nabeel
CMO Summit
12:20

How Gen Z will shape the future of outdoor advertising

12:40

Networking lunch and exhibition visit

ALIGNMENT OF MARKETING & SALES

Danelle Ruth Palang
CMO Summit
14:20

Rolling out ‘Account-based Everything’

Danelle Ruth Palang, Director Of Marketing And Communications, Dusit Hotels And Resorts
Ziad Rahhal
CMO Summit
14:40

Driving better ROI through marketing & sales collaboration & integration

PRIORITISING CREATIVITY

Sayad Ibrahimli
CMO Summit
15:00

MASTERCLASS: Creativity; setting successful marketers apart

    has been ruling the roost for years and has made personalisation easy and effective, enabled informed decision-making based on concrete intelligence, clarified the customer journey, and led to a better understanding of ROI.But now that having a data strategy is a given, a keen focus on both data and creativity is what will help brand marketers standout among the competition.Here’s how to breath new creative life into your organisation:
  • Instill creativity
  • Test new ideas
  • Resurrecting the human touch
  • Teach marketers data science
  • Teach data scientists marketing
16:30

Close of conference tracks / Farewell networking parties on Exhibition stands

18:00

Exhibition closes

last published: 10/Nov/19 09:35

 

 

GET INVOLVED

 

PARTNERSHIPS & CONFERENCE

Contact Rebecca Tyson now on +971 4 440 2521 or email rebecca.tyson@terrapinn.com

 

SPONSORSHIP & EXHIBITION SALES

Contact Tobi Martin now on +971 4 440 2564 or email tobi.martin@terrapinn.com

 

MARKETING OPPORTUNITIES

Contact Teresa Cherukara now on +971 4 440 2508 or email teresa.cherukara@terrapinn.com

 

GENERAL ENQUIRIES

Contact Prima Castelino now on +971 4 440 2535 or email prima.castelino@terrapinn.com

 

 

 

 

 

 

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