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Brand empathy is different from merely identifying customer needs, serving up useful information, or even understanding the personal motivations that drive consumption. True brand empathy is about creating a shared journey between your brand and its audience. It involves a deeper connection to and understanding of that audience on an emotional level, as well as rational and transactional ones.
Global news outlets are filled with articles about the brands that have responded best to the recent crisis; from Mcdonald’s delivery free food to healthcare workers, Louis Vuitton being one of the first brands to start manufacturing hand sanitiser and Amazon offering free audible books for children.
In the midst of a crisis, it is the moments of kindness and empathy that are capturing customer’s hearts. This is the perfect opportunity for you to show to your consumers and employees that you truly care. This webinar will explore different ways on how to communicate empathy by:
Chief Marketing Officer
Saudi German Hospital Group
Head of Marketing
Corporate Communications Director MEA
Marketing & Communications Consultant
Head of Commercial Performance & Brand Activation
JA Resorts & Hotels
Who should sign up:
For more information, visit www.terrapinn.com
Contact Rebecca Tyson now on +971 4 440 2521 or email email@example.com
Contact Jennifer Drury now on +971 4 440 2513 or email firstname.lastname@example.org
Contact Prima Castelino now on +971 4 440 2535 or email email@example.com