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Brands with a purpose: how do you ensure that your brand is communicating empathy during a crisis?

Monday 1st June, 2.30pm (GST)

hosted by Terrapinn 

Brand empathy is different from merely identifying customer needs, serving up useful information, or even understanding the personal motivations that drive consumption. True brand empathy is about creating a shared journey between your brand and its audience. It involves a deeper connection to and understanding of that audience on an emotional level, as well as rational and transactional ones.

Global news outlets are filled with articles about the brands that have responded best to the recent crisis; from Mcdonald’s delivery free food to healthcare workers, Louis Vuitton being one of the first brands to start manufacturing hand sanitiser and Amazon offering free audible books for children.

In the midst of a crisis, it is the moments of kindness and empathy that are capturing customer’s hearts. This is the perfect opportunity for you to show to your consumers and employees that you truly care. This webinar will explore different ways on how to communicate empathy by:

  • Stepping up by offering advice and giving reassurance on all your platforms
  • Effectively educating customers with real information
  • Supporting those in needs with your products or services
  • Retaining communication with customers digitally

 

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Featured Panellists:

Panelist

Rami Zahran

Chief Marketing Officer

Saudi German Hospital Group

Panelist

Ashutosh Sahoo,

Head of Marketing

Sobha Realty

Panelist

Alex Malouf

Corporate Communications Director MEA

Schneider Electric

Moderator

Shyam Sunder

Marketing & Communications Consultant

Panelist

Sunny Yu

Head of Commercial Performance & Brand Activation

JA Resorts & Hotels

 

Who should sign up:

  • All marketing function
  • CMOs
  • Digital marketing agencies
  • Business owners and C-Level
  • Digital team

 

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Hosted by:

 

 

For more information, visit www.terrapinn.com

GET INVOLVED

 

PARTNERSHIPS, sponsorship & CONFERENCE

Contact Rebecca Tyson now on +971 4 440 2521 or email rebecca.tyson@terrapinn.com

 

MARKETING OPPORTUNITIES

Contact Jennifer Drury now on +971 4 440 2513 or email jennifer.drury@terrapinn.com

 

GENERAL ENQUIRIES

Contact Prima Castelino now on +971 4 440 2535 or email prima.castelino@terrapinn.com

 

 

 

 

 

 

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