B2C Marketing Stream

1 Ticket = 6 FREE To Attend Conferences

 

B2C Marketing, Tuesday 26 November 2019

Raj Achan
B2C Marketing

HOST

Host: Raj Achan, Senior Ambassodor-UAE, The Chartered Institute of Marketing

AGE OF INFLUENCER MARKETING

Rula Zaidan
B2C Marketing
09:00

Leveraging social influencers for brand awareness

Panel discussion
B2C Marketing
09:20

PANEL: Shaping your future marketing strategy with user-generated content

John Scott
B2C Marketing
09:40

Predicting the future of social influencers: what’s next?

B2C Marketing
10:00

Finding the best influencers for your brand, in three clicks

Reserved for sponsor
10:20

Networking break and exhibition visit

VIDEO AND CONTENT

Shafika Houcine
B2C Marketing
11:20

Generating viral content that requires minimal spend

Ihab Fikry
B2C Marketing
12:00

Strategies to supercharge your online video marketing success

Patrick Nammour
B2C Marketing
12:20

Learning why mindset matters when choosing content-centric marketing platform

12:40

Networking lunch and exhibition visit

LOYALTY

Lianne Braganza
B2C Marketing
14:00

CASE STUDY: Turning your customers into brand advocates

Matthew Sliedrecht
B2C Marketing
14:20

Creating a customer journey that leads to loyalty

Bartosz Demczuk
B2C Marketing
14:40

Rewarding: how to stay thank you in loyalty programs with technology

PPC ADVERTISING

B2C Marketing
15:00

WORKSHOP: PPC marketing: be more productive and relevant, for less money

    targeted traffic to your website with smart pay-per-click marketing. Learn how to set up campaigns with Google AdWords and Bing Ads, craft compelling ads, set realistic budgets, and evaluate ad performance.Covering:
  • PPC workflow
  • Keyword tools
  • PPC & SEO
  • PPC automation

    Enquire now to sponsor
B2C Marketing
16:00

Choosing the best PPC platform for your business

Reserved for sponsor
16:30

End of day one conference tracks / Networking parties in the Exhibition hall begin

18:00

Close of day one exhibition

last published: 10/Nov/19 09:35

B2C Marketing, Wednesday 27 November 2019

Haifa Addas
B2C Marketing

HOST

SEO TRENDS YOU NEED TO KNOW

B2C Marketing
09:00

WORKSHOP: Search Engine Optimisation for B2C brands

    ing:
  • Optimising your local SEO content
  • Adding products to Google Shopping
  • Using Google Analytics for data collection
  • Choosing the right descriptive tags and headers
  • Mobile-first indexing
  • SEO for voice search

    Enquire now to sponsor
B2C Marketing
10:00

Increasing your website organic ranking with SEO techniques

Reserved for sponsor
10:20

Networking break and exhibition visit

PERSONALISATION

Alper Celen
B2C Marketing
11:30

Staying ahead of the personalisation game with AI, data and machine learning

Nader Amiri
B2C Marketing
12:10

Improving conversion through customer journey personalisation

12:40

Networking lunch and exhibition visit

BRAND REPUTATION

Roxana Nicolescu
B2C Marketing
13:40

WORKSHOP: Building a positive brand reputation:

If your brand's reputation has been tarnished, even the slightest bit, you're at risk of losing current and potential customers. But, if your reputation remains intact, you have the possibility to earn lifelong customers and fans.But, before you can preserve your brand's reputation, you need to build one up.Discover the five steps to building a brand reputation:1. Create compelling, quality content2. Engage with influencers and the community3. Protect your brand4. Be your own brand5. Don’t neglect your offline reputation
Arash Malmaci
B2C Marketing
14:40

Monitoring and managing your brand with online reputation management (ORM) software

SOCIAL MEDIA ADWORDS

Reserved for sponsor
B2C Marketing
15:00

WORKSHOP: Social advertising 101: Facebook, Messenger, Instagram and more

If you are nervous to spend money on ads because you don’t want to just give it away without a guarantee of making any sales, or you’ve only “boosted” posts and you aren’t really sure what you are getting for that, then join this 90 min crash-course on social media ads. This workshop will teach you how to extend your reach by taking advantage of Facebook ads, how to reduce effort and create only one ad that will be visible on Facebook, Instagram, Audience Network and Messenger on mobile and desktop.
16:30

Close of conference tracks / Farewell networking parties on Exhibition stands

18:00

Exhibition closes

last published: 10/Nov/19 09:35

 

 

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