B2B Marketing Stream

1 Ticket = 6 FREE To Attend Conferences

 

B2B Marketing, Tuesday 26 November 2019

LEAD GENERATION

Amit Vyas
B2B Marketing
09:00

LEAD GENERATION MASTERCLASS: Closing the loop

    o know the tech on offer to close the lead-gen loop:
  • Conversion technologies
  • Lead tracking
  • Funnel marketing
  • Analytics tools
  • AutomationDiscover how to:
  • Convert leads into customers
  • Convert prospects into customersEnquire now to sponsor
B2B Marketing
10:00

Increasing your email open rates, clicks and conversions

Reserved for sponsor
10:20

Networking break and exhibition visit

CUSTOMER JOURNEY MAPPING

Mahmoud Sayedahmed
B2B Marketing
11:40

Why personas matter in effective customer journey mapping

Ali Shabdar
B2B Marketing
12:20

Create your customer journey map with usage of digital marketing

12:40

Networking lunch and exhibition visit

INBOUND MARKETING

Menna Shoman
B2B Marketing
13:40

Bootcamp 1: Improving ROI on inbound marketing

Amine Adel
B2B Marketing
14:40

Bootcamp 2: Easy ways social media can rock your inbound marketing strategy

SOCIAL & CONTENT STRATEGY

B2B Marketing
15:00

WORKSHOP: Crafting a B2B social and content plan

    digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on your customer while achieving your business objectives.Covering:
  • Why content strategy
  • Roles of social media platforms
  • Tone of voice
  • Posting frequency
  • Posting times
  • Scheduling & automation
  • Content pillars
  • Brand advocacy & community engagement
  • Important key performance indicators’
  • Performance review & assessing success
  • Live and real time content

    Enquire now to sponsor
16:30

End of day one conference tracks / Networking parties in the Exhibition hall begin

18:00

Close of day one exhibition

last published: 10/Nov/19 09:35

B2B Marketing, Wednesday 27 November 2019

FUTURE OF ENGAGEMENT

10:20

Networking break and exhibition visit

DIGITAL MARKETING BOOTCAMPS

Alessandro Lenzi
B2B Marketing
11:40

Bootcamp 2: Driving traffic to your website, AND converting it

We all want to drive more traffic to our websites, but how can we do it without having to spend money? Join this bootcamp to unveil the tools and insider tricks to optimise your website so potential clients can find you faster.
12:40

Networking lunch and exhibition visit

ACCOUNT-BASED MARKETING

Yasser Abbas
B2B Marketing
14:00

Marketing to those who matter with big data and analytics

Craig Fernandes
B2B Marketing
14:20

Closing the gap between marketing and sales with account-based techniques: one team with one vision

Rana Barakat
B2B Marketing
14:40

Understanding the tech trends that are driving ABM

Reserved for sponsor

LINKEDIN MARKETING

Steve Hyde
B2B Marketing
15:00

WORKSHOP: Marketing to those who matter: reaching your customers through LinkedIn

  • Generate leads
  • Drive website traffic
  • Build brand awarenessReserved for sponsor
16:30

Close of conference tracks / Farewell networking parties on Exhibition stands

18:00

Exhibition closes

last published: 10/Nov/19 09:35

 

 

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GENERAL ENQUIRIES

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