Masha is a Partner and her core focus is within online and mobile commerce and cross border.
Since becoming a consultant in 2013, Masha has delivered strategy and product consultancy for several large international merchants, as well as fintech start ups, banks and payment companies. Masha played key strategic management roles at DataCash, GlobalCollect and CyberSource where she established and grew new areas of the digital payments business. Before that, she spent five years at Microsoft where she oversaw the development of electronic and mobile payments for the company’s online sales platform in Europe and provided strategic direction and innovation for the region. Masha’s foundation in the payments industry was established over ten years at Visa International where she was driving business development in CEMEA region and subsequently product strategy and sales of smart card programs and online commerce.
She is frequently a guest speaker at conferences and seminars and commentator on media outlets including the BBC. Masha also acts as a Non Executive Director at two fintech start-ups. She lives in London with her family.