John Peart | Chief Executive, Office for Digital Identities and Attributes
Department for Science, Innovation & Technology

John Peart, Chief Executive, Office for Digital Identities and Attributes, Department for Science, Innovation & Technology

I am the Chief Executive of the Office for Digital Identities and Attributes (OfDIA). OfDIA is a team within the Department for Science, Innovation and Technology (DSIT) that is enabling the use of trusted digital identities in the UK. Responsibilities  We are responsible for enabling a trusted and secure digital verification services market in the UK by: 

  • developing and maintaining the UK digital verification services trust framework, against which digital identity services can be certified  
  • maintaining a register of organisations who have had their services certified against the trust framework  
  • issuing a trust mark that provides a convenient visual way for citizens and businesses to identify registered digital identity services;   
  • engaging internationally to support development of digital identities that are interoperable and reusable 
  • encouraging the market to grow in a way which supports inclusion, with the aim of making sure digital identity services can be accessed by all those who choose to use them. 
Find out more about our work on the Enabling Digital Identity blog.

Appearances:



Identity Week Europe 2026 Day 1 @ 09:05

Keynote: The UK’s approach to delivering trusted digital identity at scale

last published: 08/Jun/26 12:55 GMT

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