As the founder of Pipl, Matthew Hertz has a background as a tech innovator and identity expert. Some of the most prominent companies around the world use Pipl’s data for everything from deriving identity trust to customer segmentation to investigations. Hertz has a keen understanding of the growing threat to safe commerce presented by increasingly sophisticated fraud methods. His experience allows him to help companies fortify their defenses against these challenges, including chargebacks and other prevalent vulnerabilities in the transaction life cycle. Hertz's vision for Pipl is to build a future where everyone can safely do business in our global society with trusted identity information.