HAND (Human & Digital) is a world-class Talent ID Registry that brings simplicity and scale to talent identity in an interconnected human and digital world. Much like a bar-code, as an ISO-level standard under the DOI Foundation, HAND applies our Citation-Backed Notability™ model to assign persistent, unique, and resolvable IDs to real and virtual talent across the Culture Industries (e.g. - Entertainment, Sports, Music, Fashion, Gaming, News, and more.)