Rocio Lane is the founder and CEO of Cleancio, an on-demand vacation rental cleaning
startup based in Chicago and Miami. In 2018, Cleancio was awarded the Women’s Business
Enterprise certification and named one of the top 100 finalists for the 17th Annual Chicago
Innovation Awards. Lane was also part of the sixth cohort of WiSTEM in 2017, 1871’s Chicago
accelerator program for women entrepreneurs. Lane frequently speaks at vacation and
short-term rental conferences.
Lane came up with the idea of Cleancio when she first started hosting properties with
Airbnb. She realized how time-consuming and frustrating it was to schedule and monitor
cleanings. Lane founded Cleancio to provide quality cleaning services, but that wasn’t her
only goal—she also wanted to recognize and empower the workers in the cleaning industry,
many of whom felt invisible.
Now, three years later since its founding, Cleancio now has more than 400 active properties
in the markets of Chicago and Miami, a huge accomplishment that Lane credits to her
dedicated and passionate employees.
Originally from Bolivia, Lane has always had a passion for entrepreneurship. Being raised
by a single mom and her grandmother made her understand the value of money and hard
Join the premiere rentalpreneur and holiday rental community.
By signing up, you agree join our mailing list to receive news, programme updates, tickets and much much more about HOST.