Deirdre Wells OBE was appointed as CEO of Visit Kent in September 2018. Deirdre is also CEO of Go to Places, an organisation created by the company, to deliver services to partners outside, and in partnership with Kent, including setting up the new Destination Management Organisation Visit Hertfordshire, the Big Weekend and a number of national tourism projects under the Government’s Discover England Fund. Prior to her appointment to Visit Kent, Deirdre was Chief Executive of UKinbound, representing nearly 400 UK inbound tourism businesses. Deirdre joined UKinbound following 20 years in Government at the Department for Culture, Media and Sport working on a variety of high-profile projects including the Millennium Dome, Liverpool Capital of Culture 2008 and the 2012 London Olympic and Paralympic Games.
Deirdre was awarded an OBE in 2007 in recognition of her work in leading the team behind the national memorial services for the UK victims of the 9/11 attacks, the Bali bombings, the 2004 Asian Tsunami and the London 7/7 attacks. Appointed the Government’s Head of Tourism in 2010, Deirdre was instrumental in the delivery of the GREAT campaign – an ambitious and far-reaching marketing campaign aimed to help the world discover why Britain is such a great place to visit, study, work, invest, and do business. A passionate advocate for tourism, Deirdre is a member of the UK Government’s Tourism Industry Council, Chair of the Tourism Alliance, and sits on the Board of the Tourism Society.
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