Planning for WhatsHalal started in 2015. Since then, there was an increasing awareness and need amongst the Muslim community for clarity on the “halal-ness” on food and products. WhatsHalal’s objective is to be the definitive guide and provider of unquestionably Halal Thoyiban food to the Muslim community. One of the missions of WhatsHalal is to create a Halal ecosystem that benefits both the merchant to consumers, locally and internationally. We seek to reduce, even eliminate, doubt of the Halal-ness of the food you consume by providing true halal traceability from farm to fork. There is no question that our endeavor is a service to the community at large, whose need for true Halal food sources shows that our belief in consuming what is permitted is still a strong factor in determining our food, and ultimately, our life choices.