#HighwaysUK  Live Webinar Series

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Technological and cultural advances shaping the future use of roads

friday JULY 17, 2020 09:30 - 10:30 (BST) (rescheduled from 10 July)

Hosted by Highways UK

A mobility revolution is unfolding before our eyes, but all of the people planning for 2050 were born closer to 1950. This startling panel of Gen-Y and Gen-Z thinkers will challenge your strategy, offering new insight on how to meet the transport needs for someone who is younger than the iPhone. In this session we unpack what road transport might look like in 2050 with clear messages for the road-sector Boomer on how to survive and thrive in this fast-changing world.

 
We will discuss wide ranging issues with valuable advice on:
  • The technological and cultural advances shaping the future
  • The human factors that limit AND expand the art of the possible
  • The values and attitudes that future generations will demand of the places that are currently being planned and built for them… by us
 
What you will learn:
  • How technology and societal values could impact road use
  • How to ensure your projects are relevant, worthwhile and effective
  • What to plan for, avoid and expect in the future when making strategy
 
Panelists:
Fergus McVey is CEO of 7 th Sense Research UK which helps clients understand market landscapes and consumer behaviours – with a strong core of automotive and mobility experience.
 
Dr Felicity Heathcote-Márcz is an Ethnographer and Head of Customer Value Proposition at Atkins.
 
Jay Richards is founder of ImagenInsights which offers “Brutally Honest Gen-Z Insights”, he is also a Forbes 30under30 entrepreneur.
 
Nikolas Badminton is a Futurist and Advisor with a passion for deep-diving into the latest technologies, signals of change and societal trends that are shaping our thinking in designing the future.

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Panelists:

Fergus McVey is CEO of 7th Sense Research UK

Fergus McVey

CEO

7th Sense Research UK

Dr Felicity Heathcote-Márcz is an ethnographer and Head of Customer Value Proposition at Atkins

Dr Felicity Heathcote-Márcz

Head Head of Customer Value Proposition

Atkins

Jay Richards is founder of ImagenInsights which offers “Brutally Honest Gen-Z Insights”, he is also a Forbes 30under30 entrepreneur

Jay Richards

Founder

ImagenInsights

 

Nikolas Badminton is a futurist and advisor

Nikolas Badminton

Futurist and Advisor

 

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*Registration for the webinar is free for all to attend and view on demand.

 

 

Webinar Partner:

Highways UK Webinars Free or on-demand

 

 

 

 

 

GET INVOLVED

 

SPEAKING OPPORTUNITIES

Paul.Wheeler@Highways-UK.com | +44 (0)7985 575197

 

SPONSORSHIP & EXHIBITION SALES

Andrew.Dowding@Highways-UK.com | +44 (0)7985 575197

 

 

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