Highways UK logo


3-4 November 2021
The NEC, Birmingham


Real-time travel demand modelling

Highways UK campaign


Transport for West Midlands is undertaking an ambitious trial at this year’s Highways UK, using exciting technology to underpin a data driven approach to travel demand management. Read on to understand the techniques being used and how you can be part of the Highways UK trial. You can visit the Transport for West Midlands Stand D70 to see the results in action.

The Network Resilience Live Lab (NR Live Lab) project was named one of eight projects selected for the ADEPT SMART Places Live Labs Programme in January 2019. The project is improving operational capability of the Regional Transport Coordination Centre via innovation.

The pilot project has enabled the development of near to real time network data capture and pre-event planning tools to focus travel demand management techniques. These tools and techniques will be trialled at Highways UK and attendees can register their interest in being part of the trial here. 
Highways UK is a major face to face event for thousands of people across the industry. For up-to-the-minute travel information whether you are travelling by public transport or coming in a private vehicle, visit www.tfwm.org.uk and follow @WMRoads on Twitter.

Modelling for the 21st Century


The Network Resilience Live Lab is trialling the approach to data driven travel demand management using targeted communication techniques, the application of agent-based modelling and the real-time monitoring of the transport network. Highways UK provides the perfect opportunity for the attendees to be part of the agent-based modelling functionality, developed by the project.

Transport for West Midlands, working with Immense Simulations, will trial the modelling using the approximate origins of attendees to the event, to attempt to understand the impact on the surrounding network. There will be monitoring of actual traffic volumes and public transport usage during the event. Learning from this trial will be used to refine the skills and tools developed during the NR Live Lab project for use in future events in the area.

How you can be involved

This trial taking place at Highways UK is an exciting way to be part of the future of highway network management. To take part, please register your interest on this website.

You will be asked to provide some details about yourself, how you plan to travel and contact details to undertake a short survey after the event.

The £2.65m Network Resilience programme is helping to keep the West Midlands moving.

In January 2019 the Network Resilience Live Lab (NR Live Lab) project was named one of eight projects selected for the ADEPT SMART Places Live Labs Programme. Nine local authorities and their partners are working across eight innovative projects to develop new SMART approaches across communications, materials, energy solutions and mobility.

Supported by a £2.65 million grant from the Department for Transport as part of the ADEPT Live Labs programme, the NR Live Lab project is about driving innovation, supporting sustainability and improving the safety of the region’s transport network users; the core values of Transport for West Midlands (TfWM’s) Network.





Edward Downes
+44 (0)7740378690 




Paul Wheeler
+44 (0)7985575197