Dr Tulloch's research looks at the techniques through which video games train player behaviour, and how this can be applied to non-gaming contexts. He is also a lecturer in digital media, video gaming and gamification at Macquarie University.
He is a national award-winning lecturer, receiving a prestigious Australian Awards for University Teaching Citation in 2016. In that same year he won a highly competitive Optus Future Makers Grant for his work on using gamification to improve educational outcomes for disadvantaged youth. Rowan is a big believer in the power of play to entertain, engage and inform.