Workplace Learning Congress9:10
‘The Learning Brand’- what marketing has taught us Learning professionals to drive engagement and a learning culture
The ‘learning brand’ is becoming increasingly more important to improve engagement whilst improving the learning experiences (LX). Think about the emotions or values that a brand provides; how do we use marketing techniques for our learning brand to create the desired learning culture and that emotional connection to learning within the organisation.This thought-provoking and creative presentation will cover what is strategic learning brand, how a learning brand can drive engagement, build a learning culture, how to build a learning branding strategy and will show case learning brands.What is Strategic Learning Brand.Including exploration of marketing branding techniques including colour therapy, environmental and social design (fit for target audience and organisational strategy).Steps on how to build a Learning Branding Strategy fit for organisational purpose.
Vanessa Trower, Group Learning and Development Manager, G.W.A. Group Ltd