Vandana Marda | Director of Marketing, Branding and Admissions
Shiv Nadar School

Vandana Marda, Director of Marketing, Branding and Admissions, Shiv Nadar School

An alumna of Fisher College of Business at The Ohio State University (USA) with a Post Graduate Degree in Business Management, Vandana also has a Doctorate in Management – Digital Learning. A gold medallist Master’s in science from the University of Bombay and an Executive Alumnus of IIM, Lucknow, she carries a rich global experience of over 20 years in the EdTech domain with expertise in Product Positioning and Strategy, Business Expansion, and Market Entry Strategies, Digital & Organic Marketing, Marketing Automation, Product Development, Reporting & Analytics Tools, Strategic Alliances, and Partnerships.

Vandana has worked in global setups and has been associated with the education space for the past ten years with K-12, EdTech and Training organisations. Soon after her MBA, she worked with global organizations such as International Techne Group Inc. (Cincinnati, USA) and Virtusa (Fremont, USA). She was also the Founder and Promoter of (an Internet Start-up based in Cincinnati, Ohio, USA) for five years.

After moving to India, she joined Hindustan Times as Head - Product Management & Business Alliances, followed by a stint with GEMS Education as General Manager - Business Strategy and Operations. Vandana was later associated with The Princeton Review (Manya Group) as Vice President - Product Strategy, Global Partnerships, and Marketing. She was also the Director - Products with the Global University System (GUS), where she played a crucial role in enhancing the online portfolio across all product lines. She led the Product division for the company defining the long-term product roadmap based on market research, competition mapping, data analytics, market evaluation, and organization strategy.


EDUtech Asia 2023 Conference Day 2 @ 11:45

Panel: Rethinking School Marketing & Admissions: How inbound strategies can attract and retain students in today’s digital age

  • Harnessing the power of social media and analytics for inbound marketing
  • Best practices for creating effective content and curating school presence
  • Integrating inbound strategies with traditional tactics for a well-rounded marketing approach
last published: 04/Oct/23 02:06 GMT

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