With nearly two decades of experience in the Education Industry spanning K-12, Tertiary, Postgraduate Education, and Professional Training, Ivy is a seasoned professional with a strong background in international education. Her expertise includes student recruitment, marketing, business development, market intelligence, international event and conference management, business localization, and leading international teams. Ivy has a proven track record of significantly increasing student populations at every institution she has served. Her approach is both data-driven and customer-centric, underpinned by her innovative strategies in strategic partnership development. She has extensive experience in direct student recruitment across more than 20 countries and has conducted consumer studies in 10 countries, gaining deep insights into how customer experience at various touchpoints influences decision-making. Currently, Ivy serves as the Director of Marketing and Admissions at Stamford American International School, one of the largest IB American schools. In this role, she oversees Admissions, Marketing, Business Development, and Communications. Her strategic focus on being customer-centric, combined with an emphasis on quality human resources development, precision in digital marketing, SEO, and the utilization of advanced marketing technologies and channels management, is key to the school's success.
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