Prof. Datuk Ts. Dr. Ahmad Rafi, is currently the General Manager, Learning Centre at Telekom Malaysia and a professor in Faculty of Creative Multimedia (FCM), Multimedia University (MMU) Malaysia. He was the President / CEO of Multimedia University (MMU) from 2016 to 2020. He graduated from University of Strathclyde, Glasgow, Scotland with a Bachelor degree in Architecture (Hons.) in 1994 and later earned a Master of Science in Computer-Aided Building Design, and Ph.D. specialising in architectural animation and virtual reality, 1998. He is currently the Deputy Chairman 1, Creative Content Industry Guild (CCIG), Malaysia and a certified Multimedia Professional, and a Professional Technologist (awarded by the Malaysian Board of Technologists – MBOT). He sits as the Board Member of MBOT. He has pioneered into the development of Bachelor, Master of Multimedia and Ph.D. degree programmes in the country targeted for producing world-class ‘content developers’ over the last 22 years.