Genevieve established the 3A Institute (3Ai) in September 2017 at the ANU in collaboration with CSIRO's Data61 with the mission of building a new applied science to effectively and ethically manage the impact of artificial intelligence (AI) on humanity through better design and management of technology. The new applied science focuses on a set of critical questions around autonomy, agency and assurance, as well as the scope of human-computer relationships and the metrics used to measure the effects of these new technologies.In 2019, the 3Ai launched its prototype Master of Applied Cybernetics, the first graduate program which deals with the challenges of taking AI and intelligent cyber-physical systems safely to scale.