Mwihaki Wachira | Head of Branding
Brand Kenya Board

Mwihaki Wachira, Head of Branding, Brand Kenya Board

Mwihaki Wachira is the Head of Branding of the Brand Kenya Board. She is an established marketing professional with over 13 years’ experience in Brand Strategy, Product Marketing & Innovation across the Eastern Africa Market. 
She has worked across 3 key sectors namely Social Marketing at PSI Kenya, Fast Moving Consumer Goods at PZ Cussons and most recently in Financial Services at KCB Bank Group, which has seen her develop and execute numerous award winning marketing campaigns with significant return on investment. Some of her most notable achievements include; Planning and running the World Malaria Day in 2007 (PSI Kenya); the KCB SME Banking ‘Unlock Your Business Potential’ campaign in 2011; Launch of KCB Mobile Banking in 2012; Development and Launch of the KCB Group Website & Digital Strategy in 2013; Launch of KCB’s first virtual account ‘KCB M-Benki’ in 2013; Core member of the PesalLink product development team in 2016 amongst others. 
Mwihaki holds an MA in Communication from the University of Nairobi, a Bachelor of Commerce degree in Marketing from Kenyatta University and an Executive Education qualification - Program for Management Development from the Gordon Institute of Business Science (SA) & Strathmore Business School. She is currently pursuing her Post Graduate Diploma from the Chartered Institute of Marketing (UK). 
Mwihaki’s strategic intent is to develop a unique brand identity, nurture and communicate the brand promise for our country Kenya, county governments and leading export products to change the brand narrative for Kenya and positively impact the economy.

Appearances:



VIP Conference Day 1 @ 11:40

Innovative financing models

  •     Looking to alternatives to fund railway projects in Africa 
  •     Increasing importance of private financing for railway projects
  •     Financing models and instruments: what are the options?
  •     Lessons learnt from successful case studies 

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