Bold Rethink BV


We're leading the way in customer and employee experience with our Omnichannel Strategies and frameworks. With over 15 years of expertise, our mission is to be the catalyst for transformative change across industries, including aviation, by redefining both Customer and Employee Experiences at every touchpoint with a holistic Total Experience. 
Focused on Customer-Centricity, we ensure your brand - whether it’s on the ground or in sky - remains at the cutting edge of the Omnichannel Total Experience Ecosystem. From identifying to simplifying the opportunities of sales and service within Omnichannel and Total Experience landscapes, we work closely with our partners to convert complex challenges into tangible, impactful results.
Previous clients have been global giants like IKEA, Vodafone, Mastermate, Delta Partners, ECCO Shoes, Mobily KSA, and Staples, where we've demonstrated our capability to drive significant transformations in how businesses connect with their customers and teams.
Our unique approach goes beyond adaptation. We're here to guide you through the creation of bespoke strategies that aim for profound, industry-defining shifts, specifically tailored to the dynamic needs of the aviation sector. By integrating digital and physical customer journeys, we excel in transforming teams and objectives, thereby enhancing the Total Experience.