Aviation Marketing

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Aviation Marketing, Wednesday 27 February 2019

Opening Keynote Plenary

Jeffrey Goh
08:50

C-LEVEL KEYNOTE INTERVIEWS

Asian aviation is changing: with more passengers flying than ever, a growing number of LCCs taking over not only regional markets but also long-haul flights, and new technology radically changing passengers’ expectations from their flying experience, airlines need to adapt – and quickly. With increasing pressures on yields, a high operating cost environment and more competition for passengers than ever before, the winners will be the ones who innovate. This session will bring together leaders from a combination of FSCs and LCCs to discuss their views on innovation, technology and changing business strategies, first through a series of 10 minute interviews and then in a lively panel discussion.
Panel discussion
09:45

C-LEVEL KEYNOTE PANEL

  • Where should airlines be prioritising spending and budgets?
  • Are there opportunities for LCCs and FSCs to work together through alliances?
  • Long-haul-low-cost: a threat to the traditional airline business model?
  • In an age of increasing competition & ultra-low-cost carriers, is loyalty dead?
10:35

Exhibition Visit & Networking Refreshments

CMO Insights

Panel discussion
Aviation Marketing
11:30

PANEL: CMO Insights: What makes a winning marketing strategy?

  • Digital or die?
  • Targeting multiple appropriate demographics
  • Working with agencies
  • Is influencer marketing dead or just beginning?
  • Is it all about the price?
  • Marketing your onboard experience effectively
12:30

Exhibition Visit & Networking Lunch

Analytics and personalisation

Christopher Chang
Aviation Marketing
13:50

Unlocking the power of your data: making analytics work for you

Christopher Chang, General Manager - Loyalty, HK Express
Akira Mitsumasu
Aviation Marketing
14:10

Plotting the customer journey: identifying the touchpoints where personalisation can make a difference

Daria Kalenska
Aviation Marketing
14:30

Wake up! Generation Z is running digital trends

  • You've already missed your digital flight thinking about millennials
  • Investing in legacy looks like spending on old fleet! Today it's the biggest mistake
  • The Alpha Generation is at the gates
Aviation Marketing
14:50

Bringing it all together :what makes a successful, integrated digital campaign?

Stijn Bannier
Aviation Marketing
15:10

Personalised marketing: modernising the business and improving customer experience via the Air France – KLM API landscape

Seth Cassel
Aviation Marketing
15:30

The myths of inspiration & personalisation: the power of fare marketing & user experience

ROUNDTABLE DISCUSSION SESSION

16:30

Africa: a huge business opportunity for Asia?

16:30

Attracting talent: how to deal with personnel shortages

16:30

Building your HR facility from scratch: how to staff your start up airline

16:30

Control not catastrophe: how to minimise the damage when disruption hits

16:30

Cutting edge commerce: enabling global cross channel bookings and payments

16:30

Developing valued loyalty benefits without eroding ancillary revenue

16:30

Digitalising the overall group booking experience

Ashish Sharma, Head of Technology, Travel and Logistics, Nagarro, Inc.
round tables
16:30

How mature are your marketing capabilities and are they optimised for growth?

Rune Soelvsteen, Senior Partner Commerce, Ogilvy Consulting
Andrew Boggs, Business Director, Ogilvy & Mather
16:30

Interline 2.0: what are the complexities and opportunities for the future of airline partnerships for both airlines and airports?

Philipp Dietlin, Director - Asia Pacific, Dohop
16:30

LCC loyalty: making the model work

16:30

Personalisation while dealing with a high volume of customers

16:30

Preparing for takeoff: starting up a successful airline

16:30

Regaining control with a open cloud based platform on operation and revenues in a fast travel airport

Alyssa Qing, Manager for Smart App Project in Chengdu Shuangliu International Airport, Sichuan Airlines
16:30

Regionalisation of the product offerings to drive auxilliary revenues

16:30

Reversal thinking powers new distribution platforms

17:19

CLOSING KEYNOTE SESSION

Jakub Kluzinski
17:20

Hub2Hub connectivity: expanding a network into Asia

17:40

Networking drinks reception and end of Day 1

last published: 17/Feb/19 06:45

Aviation Marketing, Thursday 28 February 2019

Keynote Plenary

10:20

Exhibition Visit & Networking Refreshments

Loyalty

Heather Goh
Aviation Marketing
11:20

True loyalty for everyday lifestyle: loyalty beyond airlines

Nik Laming
Aviation Marketing
11:40

Are loyalty programmes relevant for millennials?

Panel discussion
Aviation Marketing
12:00

PANEL: The future of loyalty: rewarding your most frequent flyers

  • Is there a shift to revenue-based points/miles accrual for airline loyalty programs? Pros and Cons for airlines.
  • Re-engaging disloyal loyalty members. Should airlines bother
  • What role do airline Alliances play in assisting individual Loyalty Programs in 2019?
Renato Ramos, Director, Loyalty, Star Alliance
12:40

Exhibition Visit & Networking Lunch

Doing social right

Youvraj Seeam
Aviation Marketing
13:50

Using AI and chatbots to interact with customers on social

Rajkumar Paranthaman
Aviation Marketing
14:10

Creating a winning social strategy: how to engage your customers where they 'live'

Rajkumar Paranthaman, Marketing Head, AirAsia
Elvira Ismagilova
Aviation Marketing
14:30

Return on investment in social media marketing: application for airlines

Branding

Jonathan Wan
Aviation Marketing
14:50

Rebranding and relaunching

Yamini Pillay
Aviation Marketing
15:10

Positioning your airline as a travel business

Yamini Pillay, Manager - Brand Marketing And Advertising, Air Mauritius Ltd
15:50

Exhibition Visit & Closing Networking Refreshments

16:30

Close of Aviation Festival Asia 2019 - see you in 2020!

last published: 17/Feb/19 06:45