Aviation Marketing

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Aviation Marketing, Wednesday 27 February 2019

Opening Keynote Plenary

08:50

Organiser’s welcome

08:55

Chair’s opening remarks

10:15

Title Sponsor Address

10:35

Exhibition Visit & Networking Refreshments

CMO Insights

Panel discussion
Aviation Marketing
11:30

CMO Insights: What makes a winning marketing strategy?

  • Digital or die?
  • Targeting multiple appropriate demographics
  • Working with agencies
  • Is influencer marketing dead or just beginning?
  • Is it all about the price?
  • Marketing your onboard experience effectively
Marc Cavaliere, Chief Marketing Officer, Fiji Airways
12:30

Exhibition Visit & Networking Lunch

Digital marketing and analytics

Aviation Marketing
13:50

Bringing it all together: what makes a successful, integrated digital campaign?

Aviation Marketing
14:10

Unlocking the power of your data: making analytics work for you

Aviation Marketing
14:30

Turning data into insights: why it's about much more than just web analytics

Personalisation

Akira Mitsumasu
Aviation Marketing
14:50

Plotting the customer journey: identifying the touchpoints where personalisation can make a difference

Stijn Bannier
Aviation Marketing
15:10

Right place, right time: how personalised marketing can unlock revenue

Stijn Bannier, Senior Business Consultant And Product Manager Mobile, KLM Royal Dutch Airlines
Seth Cassel
Aviation Marketing
15:30

Global strategy, local delivery: how personal should your campaigns be?

Michal Fijol
17:20

Hub2Hub connectivity: expanding a network into Asia

Michal Fijol, Chief Commercial Officer, Lot Polish Airlines
17:40

Blockchain: what does it mean for airlines and passengers?

18:00

Networking drinks reception and end of Day 1

9:00

CEO Keynote Interviews

9:45

CEO Keynote Panel

last published: 15/Aug/18 09:45

Aviation Marketing, Thursday 28 February 2019

Keynote Plenary

09:00

Organiser's welcome

09:05

Chair's opening remarks

Panel discussion
09:15

Keynote panel: Going Digital

Karam Chand, CEO, Royal Brunei Airlines
10:00

Platinum sponsor address

10:20

Exhibition Visit & Networking Refreshments

Loyalty

Aviation Marketing
11:20

Building a loyalty programme for 2019: what do today's customers want?

Aviation Marketing
11:40

Designing next generation loyalty programmes

Andrew Cowen
Aviation Marketing
12:00

The future of loyalty: rewarding your most frequent flyers

  • Making loyalty programmes attractive in an environment of increasing mile redemption requirements, fees and reduced mile earning
  • Who should you be rewarding more? Your most frequent flyers or your most lucrative ones?
  • Loyalty for disloyal customers: getting creative
Evan Soesanto, Financial Planning Analyst for Loyalty and Ancillary Revenue, Garuda Indonesia
12:40

Exhibition Visit & Networking Lunch

Doing social right

Aviation Marketing
13:50

Creating a winning social strategy: how to engage your customers where they 'live'

Aviation Marketing
14:10

What are your customers saying about you? Unlocking insights with sentiment analysis

Youvraj Seeam
Aviation Marketing
14:30

Using AI and chatbots to interact with customers on social

Youvraj Seeam, E-Sales & Product Manager, Commercial (E-Commerce), Air Mauritius Ltd

Branding

Aviation Marketing
14:50

Brand 101: what to do in a crisis

Aviation Marketing
15:10

Rebranding and relaunching

Aviation Marketing
15:30

Positioning your airline as a travel business

15:50

Exhibition Visit & Closing Networking Refreshments

16:30

Close of Aviation Festival Asia 2019 - see you in 2020!

last published: 15/Aug/18 09:45