Marketing & Comms

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Marketing & Comms, Wednesday 20 March 2019

Keynote Plenary: Looking Forward

09:00

Going beyond digital to truly smart: what do tomorrow’s rail networks look like?

Panel discussion
09:30

Keynote Panel: Game-changing technologies for Asia Pacific’s rail operators: making sense of it all

10:30

An address from TCT

10:50

Networking refreshments & exhibition visit

Getting your marketing strategy right

Panel discussion
Marketing & Comms
11:40

Driving revenue & passenger relationship: crafting a great integrated marketing strategy

  • Targeting multiple appropriate demographics
  • Engaging your customers through multiple online channels
  • How to effectively market your ancillary products
  • How can big data help you personalise your marketing?
Marketing & Comms
12:20

Automating marketing: what technology can do for you

12:40

Networking lunch & exhibition visit

Doing social media right

Marketing & Comms
14:00

WORKSHOP: Making social work for you

Join this 1-hour interactive workshop and get insights into how you can get started with your social media presence. From using social for keeping customers up-to-date with disruption to chatbots and building better customer relationships, this session will give you practical advice on how you can kickstart your social efforts.

Brand Reputation & Loyalty

Rochelle Gamboa
Marketing & Comms
15:00

Storytelling & brand building and loyalty: how much do rail operators need to pay attention?

Panel discussion
Marketing & Comms
15:20

Managing your brand reputation and corporate relations in times of crisis

Close of Asia Pacific Rail 2019

last published: 27/Nov/18 02:15