Vernon Lim | Principal Advisor
Monarch Advisory

Vernon Lim serves as the Assistant Honorary Secretary of the Association of Small & Medium Enterprises (ASME) and has been a dedicated advocate for Singapore's SME sector since 2021. A professional growth advisor with a strong focus on strategic development, Vernon has played a key role in shaping initiatives such as the Inter-Association Networking Night 2024, the Business Symposium 2024, the National AI Prompt Competition, and the highly anticipated AI Festival Asia 2025. His leadership in these initiatives has significantly advanced the interests of SME owners, delivering tangible value and fostering innovation within the community. As a seasoned marketing and branding expert, Vernon is a firm believer in the pivotal role a world-class SME sector plays in securing Singapore's economic future. In his advisory capacity, Vernon consults with executive chairpersons and managing directors of large enterprises on critical aspects of business strategy, strategic communication, and sustainable growth, driving impactful outcomes for his clients and the broader business ecosystem.