Michelle Fu | APAC Marketing Manager
Softbank

Michelle is the APAC Marketing Manager at SB Telecom Singapore, where she excels at crafting compelling brand stories by integrating powerful visuals with data-driven insights. With expertise in leading integrated marketing communications and strategic brand management, Michelle has spearheaded diverse campaigns across ATL, BTL, and TTL platforms. Her experience spans B2B and B2C branding efforts across the Asia Pacific region, focusing on building meaningful client relationships and ensuring product integrity. A dynamic communicator and team player, Michelle is open to networking and loves to meet like-minded professionals.