Cassandra Ong | Director
OtterHalf

Former Growth and Marketing Lead at Tripadvisor, Chope and Foodpanda, Cassandra faced a low in her life when she was made redundant during the a tech restructuring in 2023. She launched the remote-based marketing consulting firm OtterHalf with two ex-team members who were faced with the same situation. By knowing first-hand the struggles of staying relevant in a competitive tech industry, they built OtterHalf with a mission to bridge the marketing expertise gap of tech companies, and to help give businesses the advantage they need to thrive. With 12 years of experience in marketing strategy and strategic partnerships for big names under her belt, her proudest achievement would be: Securing CapitaLand as Chope’s partner, seeing through the partnership, and ultimately resulting in their investment in Chope’s Series D funding round.

OtterHalf (www.otterhalf.co) was recentl featured in The Straits Times and shortlisted as finalist in the ‘New Kid on the Block’ category for MARKETING INTERACTIVE’s Agency of the Year Awards 2024!