Amanda Gascoigne | Business Coach
Amanda Gascoigne Consulting

As a small business owner for 25 years, 18 of those as a chartered accounting practice founder and owner, Amanda has been able to combine her love of conversation, people, accounting, small business, and family.

She now helps small and solo accounting practice owners (startups to $1.5m in turnover) across Australia and New Zealand have better practices and better lives and helps them have better relationships with their clients and teams through her coaching, consulting, mentoring, online courses, resources, and her online community all exclusively designed for that segment of the industry.

Amanda wrote in a pre-pandemic article that she believed that in 2020, practice owners would be looking for more. More from their practices. More from their lives. And in 2024, Amanda is optimistic that positive and sustainable shifts in practice models will be embraced for practice owners to achieve this.

Amanda also advocates for small and solo accounting practice owners and their clients in her roles with CA ANZ as a member of the Trans-Tasman Public Practice Advisory Committee, the NSW Public Practice Panel and is the Australian-based Practice Mentor for the Practice Peer Mentor Exchange. She also is the Co-Chair on the ATO’s GST Stewardship Group and represents small businesses.

Appearances:

Accounting & Business Show Asia 2024 - Day 2 @ 11:25

Panel: The making of riches in the niches: Strategies and technologies for big success in a specialised market across Asia

An increasing number of accountants are focusing on serving various types of niche markets: Industry, Category, Geography and even Personality. By developing a deep understanding of their niches, they are positioned to offer optimal best practice advice to their clients. This results in improved performance advice, increased cash flow and revenue for clients. The practice also benefits. They can streamline marketing efforts and operational processes, leading to increased efficiency, better client service, and ultimately, higher earnings and growth opportunities. Hear from experts on how they have rolled niching out in their own practices

By attending this session, you will gain insights into:

The ABC’s of niches
Explore the benefits of niching both for the practice owner and the clients
Understand the role of technology in enhancing business operations within specific niches.
Learn how to identify and target profitable niches in the Asian market.
Recognise and address common challenges of niching.

Moderator: Heather Smith, Founder, ANISE Consulting