Adib is the CEO of INVOKE Solutions - a Malaysian-based SME Enabler - and Director of adnexio, INVOKE's TalentTech startup. Adib joined INVOKE in 2020 as a Commercial Lead responsible for client acquisition and project management across INVOKE's 5 business verticals. He quickly developed a niche for data products and market research - becoming Editor of INVOKE's geopolitical publications and lead consultant. Between 2020 to 2021, Adib served as INVOKE's go-to Account Manager for key client counters - ranging from multinational players in the aviation, automotive, and property industries to non-profits and government-linked corporations. In 2022, Adib assumed a double-leadership role as INVOKE's Head of Commercial and Head of Call Centre - responsible for designing and implementing work procedures and methodologies that led to a 34% MoM increase in output and INVOKE's strongest Q4 revenue to that date. He took over from INVOKE Founder Rafizi Ramli as CEO in December 2022.
Many startups and small businesses get pegged into adopting overengineered solutions built for more complex management structures with the need for high customisation. The right TalentTech for small businesses consolidate talent matching and management into a single platform. Learn how this kind of tech can enable founders to focus on growth while building and retaining the ideal talent for your mission.
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