With a deep-rooted expertise in finance, strategy, and operations, Shelin has carved a niche for herself in the startup and scale-up advisory landscape. Her work at CFOWorx, especially within the realm of SaaS business models, has seen her play a pivotal role in capital raising initiatives, having secured funds over $20M.
The modern CFO's role is multifaceted, and Shelin embodies this evolution. Beyond mere numbers, she delves into areas like marketing, regulatory compliance, and business development. Her approach is holistic, ensuring that startups she advises are not only financially sound but also strategically aligned.
Beyond her role at CFOWorx, Shelin founded Women For Impact (a community for female founders and female investors to connect) and serves as an advisor on several non-profit and corporate boards. One of her notable achievements includes being invited to speak at a fireside chat at a prominent SaaS conference alongside the respected startup CFO, Jeff Epstein (current Operating Partner at Bessemer Venture Partners). This recognition further underscores her influence and innovative thought leadership in the startup finance domain.

Shelin's passion lies in reshaping traditional business models with technology-led products and services. She's not just about numbers; she's about impact, sustainability, and innovation. A community advocate, she believes in the power of collective action and has built strong networks to unearth investment opportunities, manage talent, and provide value-added services, all while championing social purpose.

Shelin David is also the CEO of SheBacks.Me, a community of investors dedicated to supporting and empowering Australian women entrepreneurs by providing alternative capital pathways. SheBacks.Me also offers education and community for new women investors in Australia, striving to close the gender funding gap and create a more inclusive entrepreneurial ecosystem. They are dedicated to empowering women founders by activating conversations and building networks that include both new and experienced investors, alongside male allies who support gender equity in funding.

SheBacks.Me has pioneered innovative funding approaches, including revenue-based finance loans and angel syndicates. In the past year alone, Shelin spearheaded the network's first equity investment in June 2023, by becoming lead investor for a women founded startup in their network.
Shelin's focus on community extends beyond Australia, resonating globally with robust connections across the US, Singapore, and South Korea. She has been a speaker on strategic finance and the evolving role of the modern CFO alongside Silicon Valley leaders, sharing her expertise on how to navigate complex financial landscapes and drive sustainable business growth.