Sam Allert | Chief Executive Officer

Sam Allert, Chief Executive Officer, Reckon

Sam Allert has always been a passionate advocate of Accounting and Business Management. As such, he has been actively assisting Advisors and Business Owners implement IT strategies to improve their businesses since 1999.
Sam has worked across a myriad of disciplines throughout his career including office management, finance, and sales management. In 2011, he was appointed Managing Director of the Reckon Accountant Group, and in 2015 his responsibilities expanded as the Managing Director for Australia & New Zealand, for both the Accounting and Business Groups.
July 2018 saw Sam appointed to his current role as the CEO of Reckon. His vision in this role is to accelerate the company’s long-term strategy of offering small businesses and the advisor network, with a complete suite of cloud solutions to effectively grow and succeed.
The word ‘Relationship’ defines Sam more than any other. Not as a buzz-word, but as a genuine feature of his identity, which he lives and breathes with his clients and his team every day. Sam uses this underlying passion for Relationships, and his vast experience in the industry, to lead the way in today’s fast-moving world of disruptive, and ever evolving, technology.

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