Kelly Slessor, a digital marketing strategist, AI expert, and founder of The Ecommerce Tribe, brings over 20 years of expertise in tech and AI, empowering online retailers with growth strategies. She has guided major brands like Westfield, Woolworths, V&W and Super Butcher in building high-conversion digital channels while supporting over 1,000 small to medium businesses. Eight years ago, she pioneered an AI personalization platform, enabling customized shopping experiences well before AI became mainstream. Kelly is also committed to digital inclusion, co-founding the Digital Inclusion Project to foster digital growth and education for underrepresented groups.
A frequent AI commentator on Sky News, a board advisor, and an emerging author, Kelly is currently writing her first book, Million Dollar Minority. She was recently honored as one of 2024's Amazing Women in Ecommerce (AWIE).