Keddie Waller is the Head of Public Practice & SME with CPA Australia. With her team, Keddie is responsible for the development, servicing, representation and compliance of CPA Australia public practice members. Previously Keddie was CPA Australia’s Senior Policy Adviser - Financial Planning, responsible for developing policy positions on financial planning and credit issues. With nearly 20 years experience in this sector, she is also current member and Deputy Chair of the Industry Reference Council, responsible for Financial Services Training Package.