Clare Wood is a CPA-qualified business strategist, speaker and best-selling author who helps established service-based businesses increase profitability through better financial strategy. With more than 20 years of experience in finance and business, Clare combines commercial expertise with practical business strategy to help founders improve pricing, cashflow, profitability and sustainable growth. Her practical, down-to-earth style makes complex financial concepts accessible, empowering business owners to make confident, data-driven decisions.