Angus Thomson | Principal & Senior Social Scientist
Irimi

Angus Thomson is Principal of Irimi, behavior design organization focused on building public trust in public health programs. He is also Adjunct Clinical Professor, Department of Communication Studies, Indiana University USA. Angus was previously Senior Social Scientist for the Demand for Immunization team at UNICEF HQ. Dr. Thomson has conceived and helped build a number of global vaccine demand programs including the Vaccination Demand Observatory, the International Pediatrics Association Vaccine Trust Project, a program of psychological inoculation against vaccine misinformation, and an international collaboration which validated the use of context-driven vaccine messaging on online platforms. He co-authored the UNICEF Vaccine Misinformation Management Field Guide (15,000+ downloads) and the Vaccine Messaging Guide. He is a technical expert on vaccine demand and uptake for organisations like UNICEF and the World Bank, and speaks with the media, including CNN, the BBC and El Pais, on the subject. Having developed the 6As taxonomy of determinants of vaccination uptake, he has run national multi-stakeholder projects in Europe, Africa, the Middle East and Latin America that aim to improve vaccination uptake in national immunization programs. Angus has published over 30 peer-reviewed opinion pieces, research papers, and book chapters on vaccine demand which cover formative socio-behavioral research, social behavior change intervention design and policy development and implementation. He lectures on Vaccine Demand for the VaxinLive Masters Program in Lyon, and SSPH+ Summer School in Public Health Policy in Lugano.