Robin Marcus is Marken’s Head of Global Decentralized Trials Market Development and has over 30 years of experience driving business optimization, championing innovation and generating aggressive revenue growth. She has successfully launched new products, divisions and companies that have exceeded corporate goals and built collaborative, high-performance teams to deliver results across the healthcare enterprise. For the past 10 years, Robin has focused on the global expansion of decentralized clinical trial (DCT) services, including mobile clinical services, e-consent, eCOA/ePRO, telemedicine and ambulatory devices. Robin’s clinical background and experience working in pharma and biotech industries is critical in assessing and developing DCT strategies at the company, portfolio and study level. Prior to joining Marken, Robin was the Chief Strategy Officer at GlobalCare Clinical Trials and later an Executive Director focused on DCT Implementation during an acquisition by LabCorp Drug Development. Her enthusiasm as a leader and dynamic communicator has built strong relationships with industry stakeholders, including boards, biotech and pharma companies, physicians, community agencies, colleagues and patients.
Traditional clinical trial models often struggle to reach underserved patient populations in rare diseases. This presentation will explore innovative patient-centric solutions, including direct-to-patient (DtP), direct-from-patient (DfP), and home healthcare (HHC), that can break down barriers and improve access to clinical trials. By leveraging these approaches, researchers can accelerate drug development, enhance patient outcomes, and advance the understanding of rare diseases.
Key Takeaways:
-Understand the unique challenges faced by underserved patient populations in rare diseases.
-Discover how DtP, DfP, and HHC can overcome barriers to clinical trial participation.
-Learn practical strategies for implementing these patient-centric models in rare disease studies.
-Explore innovative technologies that can facilitate remote patient engagement and data collection